CVRésumé

Nikolay Baakh

Head of AI

Belgrade, Serbia · contact@baakhoff.com

Summary

I build production AI systems and lead the teams that ship them: agents, RAG knowledge bases, natural-language access to company data, and the security and reliability work that gets them in front of real users. Before AI, I built data departments: as Head of Data across iGaming, B2B SaaS, and affiliate marketing, I set them up from scratch, ran teams of up to twenty, and designed the pipelines and warehouses underneath.

Experience

May 2026 — Present

Head of AI · Analytics Platform

Confidential Client · Cyprus (Remote) · Contract

  • Built a natural-language-to-SQL/Python agent over Postgres/ClickHouse with schema introspection and execution safety nets; scales to additional MCP connections as the service grows
  • Implemented an auto-updating pgvector RAG knowledge base with hybrid retrieval, re-embedding, access control, and per-answer confidence; added deep research and sandboxed code execution for charts and calculations
  • Built a React + TypeScript admin UI with observability, logging, documentation, and runtime settings; shipped Slack bot and Jira integration
  • Productionised end-to-end: streaming chat, OIDC/Keycloak SSO with RBAC, observability, Docker + GitLab CI deploy; designed and documented the full API through Swagger
  • Led security & reliability hardening across ~50 tested fixes — SSRF, IDOR, OIDC account-takeover, concurrency bugs
  • Python
  • FastAPI
  • ClickHouse
  • pgvector
  • React
  • TypeScript
  • RAG
  • Docker

Sep 2025 — Apr 2026 · 8 months

Head of Data Department

Confidential B2B iGaming Tech Provider · Lisbon, Portugal

  • Built an AI usage framework for analysts, cutting task execution time across the team
  • Built and led a 10-person data team (2 engineers, 4 analysts, 2 full-stack devs, 1 PM, 1 web analyst)
  • Designed an all-inclusive data strategy for the B2B SaaS firm; applied advanced analytics for customer engagement and KPI tracking
  • Developed ClickHouse data warehouse for real-time insights; engineered user behaviour tracking via PostHog
  • Deployed Apache Superset for real-time product metrics, platform analytics, and B2B CLV dashboards
  • Built robust data pipelines and APIs for frontend-backend data delivery interfaces
  • ClickHouse
  • Superset
  • PostHog
  • Airflow
  • Python
  • dbt
  • MySQL
  • PostgreSQL

Jan 2025 — Sep 2025 · 9 months

Head of Data Department

Confidential iGaming Affiliate Company · Netherlands

  • Developed an AI-driven framework for the data engineering team, roughly halving pipeline shipping time
  • Built data department from scratch; hired and directed a team of 5 (2 engineers, 3 analysts)
  • Architected scalable ELT pipeline (Python + dbt + Airflow → ClickHouse), integrating Affilka and Affise APIs
  • Built buyer-side traffic payback model, enabling traffic valuation and distribution decisions
  • Deployed Holistic for the company's first centralised dashboards; surfaced key structural financial issues for the executive team
  • ClickHouse
  • Python
  • dbt
  • Airflow
  • Holistic
  • MySQL
  • PostgreSQL
  • REST APIs

Aug 2024 — Jan 2025 · 6 months

Product Chief Analytics Officer

01tech · Belgrade, Serbia

  • Introduced AI tooling into the data analytics workflow across the org
  • Coordinated 3 full-cycle analytics teams across Data, Engineering, BI, Web, and Business Analytics
  • Executed large-scale ETL refactoring; led strategic planning, resource plan, and department budget
  • Integrated user retention costs (bonuses, promo codes, call center, support) into traffic payback formulas
  • Drove a product-centric approach with the business; tightened quality control around business value and customer satisfaction
  • Created competency matrices and individual development plans for team leads

Aug 2023 — Aug 2024 · 1 year 1 month

Team Lead of Data Analysis

01tech · Belgrade, Serbia

  • Established and launched a Marketing Analytics team of 6 Data Analysts from scratch
  • Implemented data analysis standards for the company's marketing activities
  • Built key BI tools the leadership relies on for operations: end-to-end real-time traffic analytics, employee efficiency, traffic payback, and user cohort analysis
  • Introduced AOV-based ROAS and ROI analysis method for the marketing department
  • Mentored analysts: Junior → Middle+ and Middle → Senior levels

Apr 2023 — Aug 2023 · 5 months

Lead Data Analyst

Ocean Digital · Almaty, Kazakhstan

  • Designed custom data extraction pipelines integrating third-party APIs with cleaning and transformation stages
  • Built interactive Looker dashboards for key stakeholders, enabling quick access to critical metrics
  • Maintained and expanded databases with 2,000+ manual records per month, ensuring data quality and consistency
  • Looker
  • SQL
  • Python
  • REST APIs

Oct 2022 — Mar 2023 · 6 months

Data Analyst

LLC “ПРО ДИЗАЙН” · St Petersburg, Russia

Gained access to Postgres-based 1C and CRM databases under NDA to perform data analysis for a leading 26-store finishing materials retailer in St Petersburg. Discovered the need for data analysis and self-initiated the role while employed as Sales Manager.

  • PostgreSQL
  • SQL
  • CRM Analytics

Jan 2020 — Jan 2022 · 2 years 1 month

Marketing Specialist (Self-employed)

Entrepreneur · Russia

Developed and executed social media strategies for multiple clients. Began collecting and analysing campaign performance data, which led to the discovery of Data Analysis as a career path and a self-directed transition into the field.

Education

Oct 2022 — Apr 2023

Data Analyst from Zero to Middle

Netology (Нетология)

Sep 2014 — Jun 2017

Biotechnical Systems and Technologies

Tomsk Polytechnic University · Unfinished Bachelor's Degree